The last front: Official Trailer | Director: Julien Hayet-Kerknawi | Production: The Last Front Bv | Zilvermeer Productions | Client: The Last Front Bv | Trailer editor: Bert Bocanete
01
Objective
To deliver a powerful, emotionally gripping theatrical trailer that positions the film as a high-end international period drama.
The goal was to introduce this moving World War I story to a global audience, balancing the film’s grand historical scale with its intimate, deeply human core to drive strong international appeal and cinema attendance.
02
Our approach
Taking the creative initiative by pitching a bold, alternative musical direction that cracked the project’s visual identity.
After exploring multiple edits on the initial temp music, the campaign hit a creative bottleneck. During the teaser phase, we decided to break away from the brief and sourced a powerful, haunting track by Ryan Taubert. By completely restructuring the pacing around this new track, the energy instantly clicked. The director loved it, and this alternative teaser concept was immediately upgraded to become the official theatrical trailer.
03
Result
A compelling cinematic asset that successfully launched the film internationally and solidified its prestige status.
The trailer perfectly captured the film’s dual nature of scale and emotion, generating strong interest from international distributors and audiences alike. It served as the spearhead of the film’s marketing campaign, driving successful theatrical releases and premium video-on-demand placement.