Fox and hare save the forest: Official trailer | Director: Mascha Halberstad | Trailer editor: Bert Bocanete | Production: Submarine | Walking the Dog | Doghouse Films | Client: The Pack
01
Objective
To deliver a magical and highly engaging theatrical trailer that positions the film as a premium, must-see animated adventure for young families.
The goal was to translate the beloved literary world into a dynamic cinematic experience, capturing the film’s warmth, humor, and environmental message to drive massive box office appeal across international markets.
02
Our approach
Structuring a playful, fast-paced narrative that highlights the film’s vibrant animation style, colorful characters, and high-stakes adventure.
We approached the edit by focusing on a family-friendly rhythm that balances lighthearted comedy with a sense of exciting adventure. By weaving together the introductions of the quirky forest inhabitants with the rising threat of the mysterious flood, we built a clear, compelling stakes-driven plot. We layered the pacing with an upbeat, whimsical musical track taken directly from a scene where the characters sing together, ensuring the trailer feels like an inviting, heartwarming ride rooted in the film’s own DNA.
03
Result
A heartwarming and energetic trailer that successfully launched the film globally and enchanted audiences worldwide.
The trailer perfectly captured the charm and high production value of the animation, generating strong pre-release buzz among parents and distributors alike. It served as the spearhead of the international marketing campaign, contributing to successful regional releases and strong festival recognition.